New Brand Makes a Connection

The Brief

TCTV approached us needing an initial brand refresh to reflect their growth and new service offerings as well as new digital and print materials to harmonise the brand and be an initial touch-point for old and new customers.

The company has built upon its existing expertise and now offer an extensive range of support services all of which can be integrated as a whole, unique and tailored solution for the client.

What We Did

Following an initial discussion, addressing the pros and cons of the existing brand and identifying the first components of an ongoing re-brand and roll out we began researching the sector - although the knowledge we already possess was a great asset both in terms of understanding the deliverables and products.

Multiple logo concepts were created ranging from a slight evolution of the existing logo to a completely new approach and feel. We also created a selection of taglines to encompass and highlight the TCTV proposition.

Once a logo was selected and tagline chosen we developed an eight page brochure highlighting the company and its services as well as a new website holding page. Elements from the chosen logo have been used to establish a brand style: images and panels are created in circular shapes, icons are displayed in circles while pull quotes and key facts are presented in graphics representing the linking and network aspect of TCTV.

The Results 

Overall the new logo has been well received as has the brochure, with many glowing comments on the fresh look and feel of the printed article. We have achieved the desired aim in portraying TCTV as a more professional and modern business and look forward to ongoing collaboration in building the brand and establishing them as frontrunners within their particular sector.