Be More PickUP!

The Brief

Bahlsen approached us to create a range of supporting materials to help promote sales and awareness of their PiCKUP! biscuit range. This would be a targeted campaign, staged periodically throughout the year focusing on both consumers and trade alike using both online and offline channels.

What We Did

Using the new creative style we created a range of communications to achieve this end.

  • Print adverts for both trade and consumer
  • Supermarket specific assets and promotions
  • Special offer coupons and flyers
  • PiCKUP! pack specific stickers
  • In-store shelf wobblers and strips
  • Online responsive banner adverts
  • Social media-based competitions.

The Results

An effective and engaging campaign targeting the correct demographic, driving sales, and awareness.

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