The Brief
Bahlsen approached us to create a range of supporting materials to help promote sales and awareness of their PiCKUP! biscuit range. This would be a targeted campaign, staged periodically throughout the year focusing on both consumers and trade alike using both online and offline channels.
What We Did
Using the new creative style we created a range of communications to achieve this end.
- Print adverts for both trade and consumer
- Supermarket specific assets and promotions
- Special offer coupons and flyers
- PiCKUP! pack specific stickers
- In-store shelf wobblers and strips
- Online responsive banner adverts
- Social media-based competitions.
The Results
An effective and engaging campaign targeting the correct demographic, driving sales, and awareness.
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