The Brief
Bahlsen approached us to create a range of supporting materials to help promote sales and awareness of their PiCKUP! biscuit range. This would be a targeted campaign, staged periodically throughout the year focusing on both consumers and trade alike using both online and offline channels.
What We Did
Using the new creative style we created a range of communications to achieve this end.
- Print adverts for both trade and consumer
- Supermarket specific assets and promotions
- Special offer coupons and flyers
- PiCKUP! pack specific stickers
- In-store shelf wobblers and strips
- Online responsive banner adverts
- Social media-based competitions.
The Results
An effective and engaging campaign targeting the correct demographic, driving sales, and awareness.
Other Case Studies
A Rebrand and Revamp for Expanding into New Markets
Take a look at the case study for our retail client where we updated the Shopify store to reflect changes in their ingredients and identified and targeted new business channels.
Transition to Shopify
We were contacted by an established online retailer looking to migrate their website to Shopify. Have a look at the results and our design refresh.
Brand Refresh in WordPress
Have a look at our case study of when we refreshed a WordPress website for a local charity.