The Brief
Alfa Laval, one of the World’s leading electrical engineering companies, is a market leader in the delivery of heat exchange technology.
Red Ant Solutions were briefed to develop a marketing communications strategy that would raise awareness and build new business for their community heating range of products
What We Did
- Initial meeting with client to identify the core aims of the programme
- Brainstorm meeting to develop our strategy for communication, the channels involved and the target markets.
- Developed concepts that would work across the necessary channels
- Designed from the chosen creative a range of high impact direct mail pieces to drive the programme
- Researched and identified the vertical markets and within these the key targets down to company level
- Managed all idea sourcing and print production
- Designed, developed and deployed a campaign microsite to deliver all technical and product information
- Managed communications delivery
- Managed follow-up tele-marketing and lead generation
- On-going reporting and programme management
The Results
- High awareness build of the company’s range of top quality community heating solution
- Delivered a large number of new business leads for both immediate and future contact
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