Will AI Ever Take Over Google?

As AI continues to reshape how we search for and consume information, one question remains: do we still need digital marketing in 2025?

The answer is a resounding yes. While AI enhances efficiency, it cannot replace the strategic thinking, creativity, and human insight that drive successful marketing strategies. Recent statistics show that google processes 139.9 billion visits per month, whereas ChatGPT get an estimated process of 5.2 billion visits per month, which is a huge difference.

Although the rapid increase in AI and related services such as ChatGPT is becoming more popular, users are still seeking trust in search engines such as Google to find what they may be looking for. This means that Google will always remain relevant no matter how big ChatGPT grows, making it essential that businesses maintain a strong SEO strategy to rank for associated keywords and gain more visibility.

 

Why digital marketing services matter

Digital marketing is essential for businesses looking to increase their reach. AI advancements can help support a range of jobs in various industries, but the use of AI in marketing is not deemed best practice. In some of the latest Google Algorithm updates, Google has outlined how the use of AI to generate content is deemed as spam. Webites are not penalised for using AI content, however Google rewards sites that have high-quality, trustworthy content, by ranking them higher in the SERPs - therefore the use of AI is generally frowned upon. This is why businesses still need support from digital marketing agencies, as we can help your site perform well, and in line with Googles algorithm updates.

When you choose to work with a digital marketing agency such as Red Ant Solutions, our in-house team are dedicated to help you build a unique and targeted strategy that drives real results. Some of the reasons businesses still need an agency for support include:

 

1. Creating engaging content

As AI is evolving, people have come to the realisation that the content AI creates can lack emotional intelligence and creativity. Content remains an important player within today's digital landscape, and although AI can optimise existing ideas, humans create the content that makes an impact. A recent study by Neil Patel shows human-written content generates 5.44 times more traffic than AI-generated content. This is a powerful reminder that humans can create content and tell stories that connect with real people, whereas AI can be generic, repetitive and lack experience.

 

2. Build trust

Customers don't just appreciate transparency – they expect it. Google is known to be a well trusted site that people use on a daily basis, and with the rise of AI, people expect it to give the same results. However, a recent study shows that 52% of ChatGPT answers that are given to users are incorrect, which is a large percentage for a program, that a lot of people are now relying on to be accurate and precise. Google gives options for individuals to look at multiple different sources based on their query, meaning they can look at several opinions and facts to conclude their findings, whereas ChatGPT gives an automated response, and as we can see it isn't always correct. Humans are needed to give correct information and communicate with users on a deeper level by using their experience and knowledge to understand things that AI can overlook.

AI will never fully understand the emotional intelligence and ethical responsibility skills that are needed when handling sensitive issues or factual information. Relying on AI for this would be a mistake, as it is never 100% correct and trustworthy like a human is, it is built off patterns and instructions, and trust is not built on automation, it is built through the human touch and consistent human interaction. 

 

3. Emotional Intelligence

Emotional Intelligence is a top priority in digital marketing, as by having a solid understanding of what motivates and drives your customers, you can more effectively target your customers in a way that is genuine and authentic. Although AI can understand customers behaviour and create content, it will never actually feel emotions or understand how the true human brain works. Emotional intelligence in digital marketing includes understanding the tone and context of a customer, which AI can miss entirely. People can often tell when messages feel robotic, and although AI can be efficient, it will never gain the emotional intelligence and language that a real human can bring to a campaign that truly connects with our customers.

 

Why SEO is still just as important

As AI technology continues to evolve, many people are wondering how it will affect their jobs in the marketing industry. For those working in the field of SEO, there may be concerns, however there are many reasons why AI will not impact SEO experts' jobs:

 

1. AI will never be a replacement for human skills – although AI can automate some tasks, it can't replace the knowledge and experience that a human SEO expert has gained within the industry.
2. There is no AI solution that will work for everyone – everyone's website is unique, meaning AI cannot provide customised solutions for every website due to the detail that needs to be included in each individual strategy.
3. SEO requires creativity and strategic thinking – AI is seen to help with some of SEO and creativity, but it will never be able to develop a strategic approach to optimise a website for search engines, nor replicate the creativity that is required to develop a successful SEO campaign.
4. Human communication skills will never be replaced by AI – SEO experts rely on communicating with clients, colleagues and other stakeholders, and the human touch in communication cannot be replaced using AI.

 

At Red Ant Solutions, it is our top priority to deliver marketing strategies using real human knowledge to our customers. AI will never replace the strategic thinking, brand knowledge, and creative mind that our team brings to every campaign. It's the human touch that impresses our customers and delivers results, even if AI is evolving.

AI is generally used as a tool in marketing and not as a strategy, it can help with idea generation and background research – as we know it can in a lot of jobs, but ultimately in order to see real results in digital marketing, everything we create is human-led. There is no taking away from the fact that AI is an amazing tool, but only when used correctly and with the appropriate human-touch.

It will be interesting to see how AI continues to develop and how this ongoing transition will impact digital marketing.