Navigating the Transition from UA to GA4

The digital marketing landscape is ever-evolving, and to stay ahead of the curve, it's crucial for businesses to adapt and embrace new technology. One such significant shift is the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). This blog post will discuss the five main differences between these two analytics platforms and how Red Ant Solutions, will help our clients successfully navigate this change.

  1. Data Model and Event Tracking

    One of the most significant differences between UA and GA4 is the data model. While UA focuses on session-based tracking, GA4 adopts an event-driven model. This new approach allows for more granular data collection, enabling businesses to track user interactions on a deeper level. The technical team at Red Ant Solutions will help clients set up custom events, configure event parameters, and ensure they're leveraging GA4's enhanced tracking capabilities to their full potential. In many cases, this will mean translating any existing settings in UA to GA4 and then ensuring that they are reporting correctly, and for some clients, it will mean that we can now track things that were not previously possible.
  2. AI-Powered Insights and Predictions

    GA4 harnesses the power of artificial intelligence (AI) to provide more accurate insights and predictions. With machine learning at its core, GA4 can identify trends, anomalies, and potential areas of growth for your business. The team at Red Ant Solutions is well-versed in harnessing the power of AI-driven analytics. We will help you understand and utilise these insights to make data-driven decisions and stay ahead of your competitors.
  3. Enhanced User Privacy and Consent Management

    With increasing concerns over data privacy, GA4 has been designed to prioritise user privacy and consent management. It offers advanced features to ensure compliance with data protection regulations like GDPR. Red Ant Solutions will continue to work with clients to establish proper consent management and data collection practices, regardless of the platform that they are on, ensuring a seamless transition that respects user privacy.
  4. Cross-Platform and Cross-Device Tracking

    GA4 excels in tracking users across multiple devices and platforms, providing a more holistic view of the customer journey. This allows businesses to make better-informed decisions based on a comprehensive understanding of user behaviour. For any clients where this is relevant, we will help you set up and configure cross-platform and cross-device tracking to ensure you're obtaining valuable insights into your users' behaviour across the entire customer journey.
  5. Improved Reporting and Customisation

    Whilst it is taking a little bit of getting used to, GA4 offers a more intuitive and customisable reporting experience compared to UA. With its Analysis Hub, businesses can create custom reports, visualise data (using templates), and gain actionable insights. Your account manager will guide you through GA4's reporting capabilities, helping you create custom reports tailored to your business needs and objectives.

As you can see, the transition from Universal Analytics to Google Analytics 4 brings an array of new features and capabilities designed to provide businesses with a deeper understanding of their audience and marketing performance. Red Ant Solutions is committed to supporting our clients through this change, offering expert guidance and hands-on assistance to ensure a smooth and successful transition. Contact us today to discuss how we can help your business make the most of the new Google Analytics 4.

By Mark Reynolds on By Mark Reynolds on 11 April 2023