Common Digital Marketing Problems

Even with years of digital experience under your belt, website mistakes can still happen. Whether it's a broken link, a poorly optimised page, or a form that doesn’t work on mobile, no website is completely immune. But here’s the thing – mistakes on your website don’t have to spell disaster. The real test of a successful business isn’t perfection, it’s knowing how to respond and recover quickly.

At Red Ant Solutions, we’ve seen it all – and fixed it all, too! So, here’s a guide to the most common website slip-ups and how we can help you bounce back better than ever.

 

Broken Links and Error Pages

The dreaded 404. Broken links or missing pages not only mess with your customers’ journey but can damage your SEO and overall credibility. These issues can arise after a website update, page deletions, or URLs that aren’t properly configured.

We conduct thorough site audits to find and fix broken links quickly. We can also put in place redirect strategies so that even if the page no longer exists, visitors are shown the most relevant alternative. By doing this, we keep the user experience seamless and keep the SEO working properly.

 

Mobile Usability Issues

With mobile devices accounting for more than half the global web traffic, ensuring that your website works properly on mobile devices is essential. Google also uses what it calls “mobile-first indexing” which is where the search engine uses the mobile version of the site when indexing and ranking.

We design websites with mobile-first in mind and test each element across multiple devices. We also run mobile usability diagnostics and performance assessments to address any pain points. The result is a responsive, mobile-friendly website that delivers a high-quality experience no matter how your visitors are browsing.

 

Slow Page Load Speeds

Have you ever gone on a website and got frustrated at the time it took to load? You’re not alone. Users nowadays expect instant results meaning that if your website takes too long to load, they’ll likely just leave before your content has loaded. Not only that, but page load speed plays a significant role in search engine rankings, so this cannot be ignored.

Our team here analyse your site speed and implement improvements such as image optimisation, clean and efficient coding, caching, and hosting environments. Our suite of tools allows us to monitor performance and ensure that your site runs fast and smooth.

 

SEO Oversights

So, you have a bright new shiny website, or you have just reworked your site with new features and areas. But if you haven’t optimised for search engines, the audience you are hoping to bring to your site will never find it. There are a number of common issues to avoid when considering your SEO such as missing meta titles and descriptions, duplicate content, poor URL structure, or a lack of internal linking.

We offer full SEO audits and provide clear, actionable recommendations. From technical fixes to content improvements, we’ll make sure your website is primed for visibility. We also monitor algorithm updates to ensure your site remains compliant and competitive.

 

UX and Conversion Barriers

Your website’s primary role is to guide users towards a action - whether that’s buying a product, filling in a contact form, or signing up to a mailing list. If your navigation is confusing, your calls to action unclear, or your checkout process is too long, you’re losing out on potential conversions.

With every site we work on, we consider UX (user experience) as a primary element to get right. By analysing customer behaviour such as bounce rates and drop-off points, we can help you understand where users are finding it difficult on your site and then simplify, improve, and streamline processes to help turn browsers into buyers.

 

Outdated Content or Inactive Features

Depending on what is being offered, some sites can accrue pages with outdated content such as promotions, no longer relevant blog posts, or features that are no longer supported. This can give the user the impression of being inactive or unreliable and undermine the trust users have when regarding your site.

Red Ant Solutions can help keep your content fresh and relevant. Whether it’s updating your latest news, swapping out old offers for new ones, or refreshing your imagery, we make sure that every page on your site is working to its maximum and reflecting the best version of your business.

 

Security and Compliance Gaps

GDPR. CCPA. Data protection. The acronyms and words that make all marketers shudder. In a time when data protection is vital, not keeping your site secure can irrevocably damage your reputation and put your users at risk. A lack of HTTPS (Hypertext Transfer Protocol Secure – encryption between web browser and website), outdated plugins, or unclear cookie policies can cause problems from a legal non-compliance standpoint and the loss of customer trust.

We can ensure your website meets current GDPR standards and has the right security infrastructure in place. From SSL certification to transparent data policies, we help you create a safe and trustworthy online space for your visitors.

 

Mistakes Are Inevitable – But They’re Fixable

No matter how careful you have been, mistakes will happen. It’s part of the digital marketing world. The mistake is not what you’re judged on, but how you approach rectifying that mistake that separates competent digital marketers from outstanding digital marketers.

You must remember that every error or problem is an opportunity to learn and improve.

“Those who make no mistakes make nothing.”

 

At Red Ant Solutions, we don’t just fix problems; we help you understand how they happened and how to prevent them in the future. Whether it’s through better processes, clearer communication, or improved monitoring tools, we’re committed to continuous improvement.

So, if you think there might be hidden issues on your website - or you know something’s gone wrong but don’t know how to fix it - get in touch. Our team is here to help you get back on track and build a site that truly works for your business.

Let’s make sure your website isn’t holding you back. Contact Red Ant Solutions today and let’s get things sorted.