Do you pay attention to TV adverts? For me, it's like entering a void where my mind just shuts, shielding itself from any "information". But as with everything, there are exceptions…
Modern marketers integrate their efforts and unify their approach; they focus on online, offline, through the line, above the line, below the line.
When I studied Graphic Design, I had the opportunity to meet one of the graphic design masters, the German Uwe Loesch, at an exhibition organised in an art gallery in Paris.
So you need a new website? Read this overview of the process and learn the key important points to help ensure that your website development project runs smoothly and achieves your business objectives. If you think we've missed anything then please leave a comment!
In my early days at Art School, I remember being struck by Swiss Design. I can safely say that it has to be the main inspiration for many graphic design students all over the world. No wonder this style is also known as 'International Style', like a 'how to' guide.
The term integrated marketing has been bandied about for years now and whilst many marketers speak the speak and talk the talk, there are loads who simply don’t/won’t walk the walk.
Whilst underwhelming activity on the conventional High Street threatens to lay claim to more businesses closing their doors, Google is set to launch its first bricks and mortars stores in the US.
Years ago, transparency was a fancy word bandied about by those who often had more to hide than anyone else. Back then, it was about showing people what you wanted them to see, not the whole truth, warts and all. So, what’s changed….?