In a highly competitive sector, the client wanted a website that would rank well in the search engines as well as reflect their strong brand. In addition, with a wide range of integrated services, the website homepage needed to quickly educate website visitors to the full range quickly and simply. We implemented well placed calls to action in key stages of the customer journey and a fully functional content management system were required to support blogging and general page updates.
An impactful slideshow was designed and built for the homepage. This engaging feature highlights the types of events delivered by the client as soon as a visitor arrives, keeping interest with impactful, on brand imagery whilst highlighting the credibility of their service as well as providing a link to learn more. Strong links for key actions such as to arrange a call back and to make contact with the client were designed along with a range of page templates to support the content all with SEO and client managed content updates in mind.
The resulting website reflects the clients well known brand, offering a sense of familiarity to existing clients as well as engaging and educating all visitors to the range of services available. There is fast access to relevant case studies with video and photo galleries to showcase their extensive experience in the events and venue industries.