Zibrant are an event agency covering many different areas within the industry such as meetings, conferences, venue finding and product launches. With such a broad range of services they had many different keywords that were struggling to rank in the top 5 pages of Google due to the high levels of competition. We had to improve ranking positions dramatically starting with the most commercially important terms. The SEO campaign was to start with the launch of their new website which we built.
With the new site we made sure that all pages were technically correct so pages could be easily crawled and indexed by search engines. We then built upon this by keeping content fresh with good keyword densities. We used internal linking with optimised anchor text so that both search engines and the user could navigate around the site with ease. Every month activity like this was carried out along with competitor backlink reviews to look for any link building opportunities.
The results from this SEO campaign have been staggering. There are now 12 keywords on page 1 and these are mostly generic terms which are widely searched for. For example, Zibrant are now on page 1 for ‘event agency’. This has meant that there has been a 12% increase in traffic to the site and improved credibility. The client is pleased with the effect that this SEO campaign has had on their website and is continuing with monthly activity for further online presence.