Energy Division Launch
The Brief
SPP Pumps decided to launch their own Energy division with a separate website that offered their current and potential customers a range of services to help them save energy and therefore costs on the operation of their pump resources.
Our brief was to develop a campaign message and style that would be applied across direct mail and trade advertising channels.
What We Did
- Strategy brainstorm to clearly identify key objectives
- Concept development of impact DM self-contained mailing piece
- Progress chosen campaign to finished variants for DM & Advertising channels
- Copywriting
- Print management
- List cleansing and mailing management
The Results
- High awareness established for new SPP Energy Division
- Campaign Synergy created a defined style and presence
