Energy Division Launch

The Brief

SPP Pumps decided to launch their own Energy division with a separate website that offered their current and potential customers a range of services to help them save energy and therefore costs on the operation of their pump resources.

Our brief was to develop a campaign message and style that would be applied across direct mail and trade advertising channels.

What We Did

  • Strategy brainstorm to clearly identify key objectives
  • Concept development of impact DM self-contained mailing piece
  • Progress chosen campaign to finished variants for DM & Advertising channels
  • Copywriting
  • Print management
  • List cleansing and mailing management

The Results

  • High awareness established for new SPP Energy Division
  • Campaign Synergy created a defined style and presence

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