Energy Division Launch

The Brief

SPP Pumps decided to launch their own Energy division with a separate website that offered their current and potential customers a range of services to help them save energy and therefore costs on the operation of their pump resources.

Our brief was to develop a campaign message and style that would be applied across direct mail and trade advertising channels.

What We Did

• Strategy brainstorm to clearly identify key objectives
• Concept development of impact DM self-contained mailing piece
• Progress chosen campaign to finished variants for DM & Advertising channels
• Copywriting
• Print management
• List cleansing and mailing management

The Results

• High awareness established for new SPP Energy Division
• Campaign Synergy created a defined style and presence