Exsel Pumps

Our design agency produced a new design for Exsel Pumps' corporate folder, providing strong imagery and allowing for a variety of insert combinations.

The Brief

Exsel Pumps needed a new look for their corporate folder, which needed to be as flexible in use as possible as well as have synergy with their other channel communications.

Red Ant Solutions were asked to conceive, design and produce a range of concepts and develop from these the designs for the project

What We Did

  • Initial meeting with client to identify the key requirements for the item
  • Brainstorm meeting to discuss and identify must have content, uses and user profiles
  • Developed concepts and finalised chosen idea for both folder and insert designs
  • Print managed

The Results

  • Strong imagery, clean and clear style
  • Delivers flexibility of use via different insert combinations

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