Energy Division Launch

Our designers successfully created an integrated marketing campaign for SPP Pumps Energy Division Launch increasing awareness and their brand presence

The Brief

SPP Pumps decided to launch their own Energy division with a separate website that offered their current and potential customers a range of services to help them save energy and therefore costs on the operation of their pump resources.

Our brief was to develop a campaign message and style that would be applied across direct mail and trade advertising channels.

What We Did

  • Strategy brainstorm to clearly identify key objectives
  • Concept development of impact DM self-contained mailing piece
  • Progress chosen campaign to finished variants for DM & Advertising channels
  • Copywriting
  • Print management
  • List cleansing and mailing management

The Results

  • High awareness established for new SPP Energy Division
  • Campaign Synergy created a defined style and presence

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