Bahlsen Biscuits Hit for 6 Campaign

The Brief

Founded in 1889, the German family enter­prise Bahlsen is an inter­na­tional biscuit manu­fac­turer. In Germany, Bahlsen is the most successful manu­fac­turer in this market and with the brands BAHLSEN and LEIBNIZ market leader. Throughout Europe, Bahlsen is one of the most successful sweet biscuit companies. As part of our long history with the brand, we were asked to create a range of promotional items to promote a limited offer in specific cash and carry group.

What We Did

• Initial briefing and conversations with the client to identify the key requirements
• Brainstorm meeting to discuss and identify must have content, uses and user profiles
• Developed concepts and finalised chosen idea
• Print managed

The Results

• Strong imagery, clean and clear style
• Increase in sales during promotional month