We thought we'd show you a recently completed design project that we worked on where TV advertising meets Direct Mail. Literally.
Our client Bahlsen is currently running an advertising campaign to promote it's new biscuit bar PiCK-UP! You may have seen the ninja Chihuahua advert on tv or online as part of the VOD campaign.
To promote the TV advertising campaign which is supported by PR, web, Social Media and extensive sampling, we designed a marketing piece for the FMCG trade that neatly combines all of these in a truly integrated piece of work.
The TV advert plays on a small screen after you open the mailing piece which also contains samples of each of the products. Key facts about the campaign are detailed inside and on the rear are the links for the social media channels.
The campaign won the Top Campaign award from The Grocer last year for the Sweet Biscuits category and 2015 looks set to be a similar year with plenty of integrated marketing activity already underway. Keep an eye on the microsite for updates.
By Mark Reynolds 02 February 2015