If previously social media was just an afterthought for the success of your business, it should now without doubt be considered of foremost importance in order to keep up with your competition.
With all the different social media platforms out there – from the obvious sites like Facebook and Twitter to the increasingly popular Google+, LinkedIn, YouTube and Pinterest, it is understandable to find the world of social media daunting. But there is no need to worry! Our marketing agency has used our knowledge and experience of social media to compile a list of key points to consider when using these social platforms:
The immediacy of social media and real-time marketing means posting fresh, valuable and regular content that crucially is shareable. Interesting or humorous posts will encourage users to share it with their friends or circles. It is also worth nothing that statistically posts containing images are significantly more likely to be shared or engaged with than those without.
Social media allows for direct engagement with your customers. For example many customers use Twitter to tweet queries or complaints expecting an immediate response. Responding appropriately and promptly will display professionalism and reliability.
The idea of creating a community of followers and fans is important for social media. Using a friendly, consistent brand voice for your brand will enhance the positive experience for your users, subsequently increasing their loyalty and trust in your brand.
Social media can provide customers with trust and loyalty for your brand. A feature that is discussed again and again is the significance of authorship on Google+ in increasing click-through rate and ranking in SERPs, however this cannot be relied on for traffic and engagement as there have been recent reports that Google is restricting authorship in its search results.
Monitoring your social media is essential to know what works best for your business. When is the optimum time to post on Facebook? What posts are getting the most engagement from your followers? Our marketing agency has expertise in this area so we can work out the best strategy for you.
Now that’s enough of what you should be doing in regards to using social media – but here are a few things you must not do.
29 January 2014