Apparently very little with the recent horse meat scandal! I used to think major supermarket brands were so dependable and I believed that because they were so big and so many people ‘trusted’ them that they were up front about what they were doing. Even at my age, I can still be naïve….
Now the cat’s out of the bag, or the horse has bolted (let’s hope so), I’m sure this is just the tip of the iceberg. Most supermarkets have been implicated so some degree or another, and it will be interesting to see over the next few weeks and months how they address it, how transparent they are about what they’ve done and how they plan to rectify it.
The rise of social media is shifting the power balance firmly into the hands of the consumer. Companies are managing customer support on Twitter, and handling comments on Facebook. The opinions of the consumer do matter, and large companies are starting to sit up and take note. The recent Starbucks debacle over the fact that they have paid zero tax is a case in point.
So it will be interesting to see how the horse meat issue is handled over social media. Trending on Twitter shows Tesco has become the face of the scandal, jokes abound with Tesco as the butt of most, and almost every new Facebook update they post is attracting snide comments involving horsemeat.
And remember, this is only wave 2, the first hitting the news mid-January.
Thankfully the Food Safety Authority is now cracking down here in the UK, so I’m sure we can expect much more to be unearthed.
Watch this space….
04 March 2013