During my week of work experience at Red Ant Solutions, I was introduced to several aspects of their work: I sat in during meetings, both with external clients and for internal discussions and I saw how they use tools such as Photoshop to create a high quality piece of visual advertising.
I was taught how important a website’s online ranking is, and how best to boost this position in search engine results; I was shown the basics of how they create a website to best suit the requirements of a client; I was also able to see some of their previous work, such as web pages, newsletters and a card game. Not only did each aspect give me new information about different areas of the company, but also over the course of the week I began to see how each area fits together to come up with a finished product of optimum quality.
I had not been very aware of the importance of where a page features in search engine results, but I soon learnt that Search Engine Optimisation (SEO) is a crucial part of having success on the internet. I found it fascinating to see how even small changes, such as putting a keyword in a header on a page, can be the difference between being above or below your competitors in the online rankings. As well as watching this put into practice, I also read an extensive beginners guide on SEO, which revealed the best techniques on making your domain superior in search results. Overall I saw how much time goes into making both large and small changes to a website, and how even seemingly insignificant changes can be vital in achieving a high online ranking.
As this week was my first taste of being at the business end of a service, sitting in meetings was a completely new experience for me. It was interesting to watch how Red Ant Solutions worked out how to create a page that was both suited to the client’s needs and ranked as highly as possible online. I also got to sit in meetings that discussed other matters, such as a competition that was to be run during the release of the aforementioned card game. Having only ever seen products and services from the consumer’s perspective, it was enlightening to see different ideas being presented to several people in order to create the best possible outcome.
I was also given opportunities to have an interactive role. These included providing a second opinion on ideas for the final touches on a poster, collecting details of potential clients, and finding the perfect photo from an online library to be used on a web page. It was good to be given roles where I was actually able to make a difference, even if it was only a small one. It gave me a taste of what it is like to work as part of a team in a company, and gave me a better idea of the different types of work that are done in marketing. These experiences were helpful for me, as it opened up the possibility in my mind of perhaps pursuing a career in marketing later in life.
Overall, the week was both interesting and insightful. It was good to get a more in-depth perspective of what is actually done in a marketing company, as well as learning about things like SEO and Photoshop that would be useful even if I chose a completely different career path. It was also an enjoyable new experience to work in a friendly office environment, where you feel like you are part of a team working together to achieve a common goal. I enjoyed watching projects being developed over time, and eventually ending up as a finished product ready to be presented to the client. In summary, I enjoyed my time at Red Ant Solutions, and have acquired both experiences and skills that I’m sure will be helpful for me in the future.
by Chris Farthing
28 June 2013