In October last year, before Vine was even released, Twitter bought the New York start-up, Vine Labs and it is now available as a free stand-alone app in the Apple App Store only; this is set to grow to other platforms in the future.
Vine allows users to post looping six second videos that play within tweets, with the sound muted by default. When the app is started the user is encouraged to login via their Twitter account, although this is not compulsory as there is also the option to login via email. Videos can then be shared on Vine, Twitter and Facebook.
In Vine’s first blog post, Dom Hofmann, Vine co-founder, compared the six second videos to the 140 character tweet, stating that both Twitter and Vine share the belief of constraint inspiring creativity.
"Posts on Vine are about abbreviation — the shortened form of something larger," writes Hofmann. "They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."
At a later date it is understood that Twitter is to expand the program to offer video ads. The format for this is thought to be similar to the 6 seconds videos that we see now. The launch date has not yet been disclosed, so keep an eye out.
Look out for our own Vine tweets soon!
05 February 2013