Last week, the day before Google’s 15th Birthday, Google announced the brand new algorithm ‘Hummingbird’. The algorithm has been named after this bird as they are precise and fast.
Unbeknown to us, this algorithm - reportedly the biggest overhaul since Caffeine, went live a month ago. As of yet doesn’t seem to have disrupted our rankings despite Google declaring that it will affect 90% of search results. The main purpose of Hummingbird is to provide better results for complex long tail keyword queries.
Hummingbird has been put into place to help Google understand webpages like the way it understands the data in its Knowledge Graph. Its aim is to understand the search query as a whole instead of just looking at particular keywords. For example, if you ask Google ‘Where is the closest place to buy an Apple Macbook Pro from home? Hummingbird should better understand the location of your home if you have disclosed this to Google, it should also understand which stores stock this electronic device. This algorithm is also important as Google’s users expect more conversational interactions with a search engine with an increasing amount of people using voice command as a way of interacting with technology.
This algorithm can only be a good thing, it seems Google are continually taking huge leaps ahead of competing search engines by ensuring they provide the most advanced search results. It’s scary (in a good way) just how far they have come in the past 15 years and I’m excited to see what else they have in store for the future. For now though, it’s important for us to give as much information about our websites to Google so that it can ‘understand’ them, as well as sticking to the SEO best practices which remain the same.
02 October 2013