Google relies on a number of signals to determine what sites will be most relevant and valuable to users. In order to achieve this they frequently tweak their algorithms to improve their search results and adjust what sites get the top rankings. These adjustments are done day in day out so you’re probably wondering why this particular update has a blog post dedicated to it – well the Panda 4.1 update was officially announced by Google on their Google+ page indicating this is a major update.
The Panda algorithm penalises sites with thin, low quality content. It favours websites with fresh content that is regularly updated awarding them with high rankings in search engine results pages (SERPs). Panda 4.1 is a development of previous updates using user and webmaster feedback and predicted to affect 3-5% of search queries.
Google made specific reference in their announcement to how this update should result in ‘greater diversity of high-quality small and medium-sized sites’ achieving high rankings. It will be great news for those who spend their time focusing on the creation of fresh, valuable content (like us!) who will have nothing to worry about. But as with any algorithm update this rollout will mean new Google penalties and a loss of rankings for low quality websites with old, out-of-date content.
Our SEO strategies are focused on achieving the best user experience for visitors. Our marketing agency is experienced in creating fresh, compelling content delivering excellent, long-term results for businesses.
If you have reason to believe your business has been penalised by a Google algorithm or think you could benefit from an SEO assessment of your website contact our SEO team for a free SEO audit today!
By Kath Goward 03 October 2014