This week I spent some time setting up a new SEO Campaign. One of my key actions was to analyse various elements to ensure the SEO campaign gets the best starting point possible.
I’d like to share with you 6 questions I ask myself when setting up an SEO campaign and how this then impacts on the 7th step when making decisions about the campaign strategy and tactics.
The first step is to carry out a link analysis for your website. Find out what websites are linking to you and whether they are of a good quality. We do this using link analysis software but you can also use Google Webmaster Tools, although this doesn’t specify the authority of the websites linking to you. Noting down these figures is a very good thing to do before your SEO campaign begins as you can then refer back to it to see how your campaign has progressed.
This is not only a great way to see how your website is fairing against competitors but it also allows you to see any link building opportunities (sneaky!). This is always the first place I start when link building, you almost always have to sift out the poor quality sites but you are often left with some right gems.
This is when you need to pay a visit to our good friend Google Analytics. This tells us everything we need to know about the people coming to our site. Again this is a great benchmark for seeing how the traffic progresses throughout the campaign. Look at the traffic sources and note down the percentages of the search, referral and direct traffic –as the SEO campaign makes good progress we would expect to see the search traffic increase.
Google Analytics can tell us this information, it's interesting to see how people have been finding your website and it’s also a great starting point when deciding which keywords you are going to target in your campaign.
That’s it for part 1, we like to keep you on your toes! Keep a look out next week when I’ll be posting up part 2 of this campaign set up plan.
14 August 2013