4 Key Predictions for SEO in 2014
2013 proved to be an eventful year. We were introduced to a new Pope, a royal baby and Andy Murray becoming the first British man to win Wimbledon in 77 years, as well as countless changes and updates to SEO and online marketing.
There were numerous Google Algorithm updates with Panda focussing on quality content, Penguin targeting negative link-building and Hummingbird making search engines a more user-friendly experience. But what key trends do we think our SEO team will be faced with in 2014?
- Mobile browsing - 2014 is predicted to be the year where browsing on mobile/tablet devices will overtake that of web browsing. This means now more than ever it is paramount that your website is optimised for mobile use. This can be done through producing mobile specific pages or making the website a responsive design for the optimum browsing experience for your visitors.
- Content Marketing– Google Algorithm updates severely penalised users who were content spinning and spamming their website content with keywords. In order to rank highly in search engines websites need to be producing unique, valuable and high quality content that their visitors will find relevant and useful.
- Search Authority – Google+ is predicted to be crucial for SEO in 2014. Google+ is valuable not only for Google Authorship in signalling reliable and high quality authors, but also for its visibility in Google’s search results.
- Social SEO – The impact of social media cannot be ignored by online marketers. Appearing on sites such as Facebook, Twitter, Pinterest, LinkedIn, Tumblr and as previously discussed Google+ builds positive customer relationships. Social signals such as someone sharing your post on Facebook or retweeting you on Twitter also work to promote your business to potential customers and results in higher rankings.
As ever, digital marketing can change and develop unexpectedly. Continuing to monitor the trends and advancements of digital marketing ensures our full service marketing agency is in the prime position to keep on top of the forever changing world of SEO.
If you want some more information about how we can help your digital marketing in 2014 contact our full service marketing agency on 01483 863 338 or email us at email@example.com