Alfa Laval

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The Brief

Alfa Laval, one of the World’s leading electrical engineering companies, is a market leader in the delivery of heat exchange technology.

Red Ant Solutions were briefed to develop a marketing communications strategy that would raise awareness and build new business for their community heating range of products

What We Did

  • Initial meeting with client to identify the core aims of the programme
  • Brainstorm meeting to develop our strategy for communication, the channels involved and the target markets.
  • Developed concepts that would work across the necessary channels
  • Designed from the chosen creative a range of high impact direct mail pieces to drive the programme
  • Researched and identified the vertical markets and within these the key targets down to company level
  • Managed all idea sourcing and print production
  • Designed, developed and deployed a campaign microsite to deliver all technical and product information
  • Managed communications delivery 
  • Managed follow-up tele-marketing and lead generation
  • On-going reporting and programme management

The Results

  • High awareness build of the company’s range of top quality community heating solution
  • Delivered a large number of new business leads for both immediate and future contact

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