Scottish Pet Insurance (Corporate literature)

THE BRIEF

With a brand new logo for the brand we were briefed to create a set of corporate stationery to be used across a range of marketing activities as well as for general business administration purposes. The impact had to reflect the fun and friendly logo and at the same time demonstrate that the client was a key player in the serious business of pet insurance, providing a range of excellent insurance policies.

WHAT WE DID

Red Ant Solutions designed a set of corporate stationery including letterhead, compliment slips and marketing literature which reflected the name of the business as well as the regional element. We provided the client with a range of concepts for them to choose from and feedback. All concepts were based on the colour palette found in the clients existing logo which was all we had to work with.

THE RESULTS

With strong use of the scottish tartan we built a fresh and vibrant yet serious set of stationery which creates a strong and positive impression to customers and prospects alike. The branding is instantly recognisable and stands out from the crowd without being brash or too dominant meaning that brand recollection is maximised which all help towards important annual premium renewals.

KEY FACTS

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