Petplan Breeder Website

Petplan Breeder Website


Petplan are a long term client for the agency and over the years we have developed many extranets, consumer sites and microsites for this leading pet insurance brand. The Petplan Breeder website is a secure extranet designed for their cat and dog breeder partners to access important items including training material, order stock, activate insurance policies and upload details of litters that are then displayed on a seperate website.


The current website is the 2nd generation website that we have designed and built for Petplan and it reflects their exciting new branding. Working with a design tool kit we designed and built a new version of the website specifically aimed at their partner channels. With the new design we improved access to key information and made greater use of relevant imagery. With a wider template to take advantage of todays screen sizes, we set about creating something to engage, inform and retain the visitors, both demonstrating and adding value to their relationship with the brand.


The new website effectively harmonises with Petplan's consumer marketing campaigns and provides an important touchpoint between the brand and their breeder partners. With a well laid out structure and page templates, their partners can easily find important information and at key points in their journey are provided with relevant calls to action.

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Key Facts

  • >8K registered site users
  • '000s of users per week
  • Secure and fast extranet
  • Supports client marketing activity
  • Contains bespoke training and testing functionality


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