The corporates know what it’s all about – they hire legions of keen-minded marketing folk from agencies to get it right for them, and spend oodles of cash to project the right image.
I’ve worked with some of top global companies, and I can tell you that an external campaign is almost always mirrored with an internal initiative so the employees know what the employer is doing in the market place, how they are speaking to customers, what tone of the voice they use and the buzzwords they’ve developed. People (employees are no exception) love to be a part of something, to feel included, to belong. Some of your best brand advocates are your staff, so give them the tools to be one.
Russell Parsons comments on this topic in Marketing Week. http://www.marketingweek.co.uk/4001787.article?cmpid=MWE09&cmptype=newsletter&ern=E929101C3CBB3AEB0005F2AA32139FE8&email=true
I guess by now, you know MW is one of my favourites….
23 May 2012
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